Add motion to your video with custom animations

Now you can create a “Ken Burns” animation effect and much more with custom animations for position, scale, and opacity.

8.12.24

As we’ve continued adding pro power to our collaborative editor over the past year with controls like audio keyframing, automatic subject reframing, and more, one of the ongoing requests we’ve heard from customers has been that they want more control over motion and animation in their videos. 

And while we’ve allowed you to add build in and out animations for over a year, we know that there’s been a major gap when it comes to adding animation within the middle of a clip (for example, a slow “Ken Burns” pan and zoom, or a precise zoom into a spot on a screen recording). Today’s release of custom animations closes that gap completely.

Now with custom animations, you can create precisely timed panning, zooming, and rotation animations at any moment throughout your video. Whether you're looking to create a classic "Ken Burns effect" on your video, follow a moving subject, zoom in and out on a screen recording — or anything in between — our new animations tools are here to help.