The most popular video editors in 2024
“What video editor do you use?” That’s the question we asked over 200 video professionals at the 2024 NAB Show in Las Vegas.
Our team went to NAB Show this year to promote our new cloud-based video editor: Scenery.
One of our core theories as a company is that the video editing industry will gradually move to the cloud and enable remote collaboration. But we were curious about the current state of the video editor market, and whether or not this shift had already started.
In looking online, we found tons of research reports that analyzed the size and growth of the video editor market (such as this report from Straits Research in 2022 that valued the video editor market at $1.952B), but we couldn’t find any surveys that talked to actual video editor professionals.
So, we decided to do our own rigorous, double-blind study… by putting up a whiteboard with a marker on the show floor of NAB.
What are the most popular video editors?
Our theory was that Premiere, Final Cut Pro, and Avid would dominate the professional market, but we were surprised by the results and conversations that we had.
- Premiere dominated. People grew up on this, what they’re most familiar with. It’s what they used in school or on their first set, and they’ve stuck with it.
- 2nd most common was DaVinci, which was surprising to a lot of people.
- 3rd and 4th were FCP and Avid. Common sentiment is that after FCP 10 a lot of people stopped using it (but there were a handful of people who still love it).
- Avid is dwindling in popularity, but still dominates in broadcast space.
What we learned from our conversations at NAB
This is what we learned from our 200+ conversations over the course of 4 days:
Young professionals are switching from Premiere to DaVinci Resolve
- Free to get started
- Good color grading features
- Better at managing large assets. Shows performance comes first, which is why we built Scenery to be the fastest cloud editor.
New video editors are stealing market share by offering solutions to specific issues
- CapCut: easy and quick edits via mobile
- Sundra: multicam edits
- Scenery: quick edits for social media using AI
Three editors dominate the editing space but they share common problems
- Clunky UI that makes it difficult to get started
- Slow to adopt industry leading AI features
- No direct integration with cloud storage
- No built in collaboration for remote productions
Edit in the cloud with your team
If you haven't heard about Scenery, we're a collaborative video editing workspace for asset management, editing, and review — with AI assisted workflows. While we may not be as much of a household name as some of the products on this list, we're one of the only cloud-based, collaborative tools with built-in AI tools to streamline your team's editing workflows.
If you're looking for a faster way to adapt your content for social and other channels or simplify remote editing workflows, you should try Scenery out for free or reach out to our team at contact@scenery.video.
